No other sports season is as eagerly anticipated as football. To keep B-Dubs top of mind as a game day destination, we launched a campaign to diagnose the symptoms that result from all of the excitement —a condition known as Football Fever. In the Football Fever site experience, fans engage in quick and fun evaluations, ranging from Rorschach test to memory game, and receive a diagnosis matched with a fan support program that will help them enjoy football at B-Dubs. Throughout the season, tests and games were refreshed with promotions and timely football storylines, keeping fans coming back to check on their condition.