If the Pearson Candy Company feels like a holdover from another era, that's because it is. The brand has remained more or less unchanged since the day they began crafting confections in 1909. Pearson's approached us to modernize its classic brand story through a new responsive website. Rather than set our audience against the brand's history, we embraced it, delivering a bright and colorful site that draws inspiration from the brand's rich heritage and nostalgic flair through the hyperbole and double-speak of a bygone advertising age. To launch the new site, a series of bite-size Instagram videos were produced to give the viewers a taste of what to expect from their visit.