• Client: space150
  • Title: 2014 Holiday Card #Give or #Receive
  • Category: Out-of-Home Campaign

Is it better to give or to receive? Part holiday card and part social experiment, that’s the question space150 asked in our 2013 holiday card. It appeared as a bus shelter ad, coffee shop flier, blog post, and in social media, asking people a simple question: is it better to #give or to #receive? Answers were sent to space150's Twitter, and those who chose to #give had a donation made in their name to fight cyberbullying through Pacer's National Bullying Prevention Center. Those who chose to #receive got a check mailed to them for $10 (and a little bit of playful grief on Twitter). With no formal hypothesis, we hoped for a lot of #give -rs, and that is exactly what we got. The campaign was launched mid-morning on December 16th, and reached the 150 response goal by that afternoon. The response was refreshing, with 92% of respondents opting to #give, resulting in a $1,390 donation to a worthy cause. And the 11 people that chose to #receive got a little something extra with their checks: a lump of coal.